Attacking PARCO| New shop born from challenge and attack ~Culture~

Open on the 7th floor restaurant floor!
A new space for M.I.U. No.2, which is neither a shop nor a gallery

A unique space in the corner of the 7th floor lined with restaurants. This is the concept store "M.I.U. No.2". "M.I.U." has set up a store on the outskirts of Nakameguro and has been focusing on fashion and art since its opening. At Shibuya PARCO stores, while focusing on its unique style, it is creating more art-focused shops.

"We will edit and propose a wide variety of things beyond genres and items from the perspective of 'M.I.U.' Basically, we will develop the universal item axis and store-limited item axis one-on-one. I hope it will be a challenging space where we regularly hold POP UP events with artists and brands, so I would be happy if you could enjoy it,” says Director Ito.

The floor where this shop is set up is not a fashion floor or an art & culture floor, but a restaurant floor on the 7th floor. Mr. Ito says the reason is “uncomfortable.” "When it comes to a building in-shop, it is inevitably organized into the business type etc., but on the restaurant floor on the 7th floor, there is no other retail store, and I thought that "M.I.U." would create a "good discomfort". One of the reasons is that Shibuya PARCO has a floor dedicated to promoting culture on the upper floor. On the 7th floor, "I can't go without bothering to go," I feel that it is close to the location of Nakameguro. I feel that opening a store at Shibuya PARCO is a good opportunity to create a store with new values in this remarkable era of change."

In "M.I.U. No2", we are planning to develop something different from Nakameguro, such as the sale of "soe x KENTO MORI" as a special collection, and collaboration with Hirori Ochiai of "FACETASM" and Yoyogiuehara's record boutique "ADULT ORIENTED RECORDS". The sales items also change depending on the season and timing, so I would like to visit regularly.

Something you can only get here right now!
"PUEBCO" Original miscellaneous goods made with the technology of the world “now”

PUEBCO is an interior goods shop in Mishuku, Setagaya-ku, which has many fans for many years, for products created by the things, people, and technology that the representative has met while traveling around the world. In fact, this is the first time I have opened a store in a commercial facility. It seems that some fans were surprised by the opening of Shibuya PARCO this time.
"If it were not Shibuya PARCO, we might not have opened a store. There are tenants that you want to aim for, and it is likely to be a place where highly sensitive people gather. Regardless of age and gender, I think it will be a place where you can gather a sense of taste and taste, so I think it would be interesting if various cultures were born there. I am looking forward to the reaction of new customers in such a place! The staff also expects it to be a new stimulus.”

"PUEBCO" brings ideas to vintage and used materials that have lost their original value in use, and proposes them as original products. While I want to continue making such things, I have such anguish as I continue to make those products.
"There is a taste and fun that can only be done because it is an old machine. There are many things that are made in India, but in recent years, technological evolution has been remarkable, and the feeling of craft that once existed has disappeared.……。 So, there are quite a few things that can only be made now.
In this era, when you think you can buy it anytime, you don't know when to buy it. But in that sense, there are times when you don't buy it now and you can't get it anymore. Some PUEBCO products are not decided to use this way, so I would like customers to freely think and find ways to use it. I think you can discover the free enjoyment of such miscellaneous goods and the pleasure of once-in-a-lifetime encounter."

The furniture in which products are lined up is made from old printing drawers brought from India.

"These are the fixtures I found in India, but in fact, when I carried in, I thought I was going to enter the elevator in the calculation, but I did not enter and gave up, but the representative pushed in and managed to carry in. "

"PUEBCO" stands in the corner of the restaurant floor on the 7th floor where Japanese restaurants such as yakiniku, rotating sushi, tempura, ramen, etc. are crowded with "M.I.U. No2" and "CORNER OF TOKYO STREET" are named.
The tenant placement of "This shop is here!" can also be said to be a challenge that was made only by Shibuya PARCO. I would like you to pay attention to the newly reborn Shibuya PARCO’s “offensive” attitude.

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Attacking PARCO| New shop born from challenge and attack ~Food edition ~