Transform PARCO| Shops that show various “changes”

At night, at a sake bar. 『HUMAN MADE®』

The highlight of the Shibuya PARCO store of the label "HUMAN MADE®" directed by NIGO® is the sake brand "SAKE STORM COWBOY®︎" produced by NIGO® and Farrell Williams.
When I came to Japan in Farrell, NIGO® had a tasting of sake specially made for myself at Omine Sake Brewery in Yamaguchi Prefecture, and this collaboration was realized. "When I had it tasted, it seemed like I liked it so much that I wanted to produce sake together. We went to a sake brewery in Yamaguchi and tasted it, and made it in detail by two people."
This store will have a permanent handling space for the first time in the Kanto region, handling Junmai daiginjo and Junmai Sake.

In the daytime, we sell apparel products and alcohol in a bottle. After 21:00, it will be a standing bar with a large indigo dyeing noren and you can drink "SAKE STORM COWBOY®︎" on the spot.

At the stage of squeezing moromi, "SAKE STORM COWBOY®︎" special Nakatori pure rice daiginjo sake, which uses the best balance of flavor, is a rich aroma reminiscent of white peaches and melons, and the glossy sweetness of rice draws a line. Hot sake, cold and delicious sake. It goes well with French and sushi.
Junmai sake with a juicy taste with a strong rice flavor in sweet and sourness reminiscent of Muscat and Rice is warmed. Both have a fruity taste and easy to drink, so why not stop by before the night schedule, drink a cup, and then go out to the city?

A small florist on the street corner and a wine stand
『THE LITTLE BAR OF FLOWERS』

On the corner of Koen-dori St. is "The Little Bar of Flowers". Even though it is inside Shibuya PARCO, in the small shop where the expression "street corner" is more neat, there are various flowers lined up to the ceiling.

“Flowers can be more free. "LITTLE SHOP FROWERS" is the owner of Yukari Iki based on the concept. The Little Bar of Flowers will be the third store after a corner of Cat Street apparel shop and the store next to restaurant eatrip.
"It's a small store, but I hope you can come here and find your favorite flowers, so we have a variety of types and colors. At this shop, I hope you can choose from one of your favorite flowers and purchase them.
It is also possible to make a bouquet by pre-booking or ordering at the store. It's in the corner of PARCO, so I'd be happy if you have a meeting and have a choice of flowers or feel free to look at them."

In addition to flowers, we also sell sweets handled by restaurant eatrip. Candy-containing tea and hot lemonade with Eddie Bullflower, weighing cookies, boxed cookies and black tea packs are also gifts.

The small florist on this street corner turns into a wine stand at night irregularly. The wine by the staff of "store eatrip" is selected mainly from nutur wine.

It's also fun to have you choose while consulting your preferences. You can drink it from one glass in a glass, and you can purchase it in a bottle. It is also recommended that you stop by before dinner, have a cup of Apero, and make your favorites, flowers and wine as souvenirs. The wine bar is held irregularly, so check Instagram (@mosssaan/@thelittlebarofflowers)!

Long-established coffee shop "HAMANOYA Parlour" during the day
At night a gorgeous mix bar "Campy!bar"

There is a little strange shop in the corner of the chaos kitchen on the B1F. "HAMANOYA Parlour" and "Campy!bar" are lined up at the storefront.
"HAMANOYA Parlour" is a 53-year-old coffee shop with stores in Yurakucho and the Imperial Hotel. On the other hand, "Campy!bar" is a mix bar where the bewitching drag queen creates the best entertainment in Shinjuku 2-chome.
The two shops coexist here, and the expression is changed day and night, with the coffee shop "HAMANOYA Parlour" in the daytime and "Campy!bar" after 19pm.

The highlight of the daytime "HAMANOYA Parlour" is the famous "Egg Sandwich". It is a recipe that has not changed since its founding, and it offers freshly baked after receiving an order.

"At Yurakucho and the Imperial Hotel shops, there are many customers of high age groups, so they say the atmosphere of a classic coffee shop "I miss you", but from a young person's point of view, a coffee shop is "Around around and new." This is Shibuya, and PARCO, so there are many young people. I would be happy if you could use it for a break during shopping and immerse yourself in the aftermath of the excitement experience at PARCO!” said Mr. Mochida, manager of the store.

“And it’s time for the night to get a pink sign. When I opened the door again, beautiful women greeted me.

"The people who visit Shinjuku 2-chome and Shibuya are completely different, so I'm looking forward to seeing what kind of people will come. As is the case at Shinjuku 2-chome, I'm glad that people who are worried about LGBTQ will come. Every day, Drag queen, transgender, gay, lesbian, etc. are entertained, so please come and enjoy chatting!” said Kayumi. Karaoke is possible after 23:00, and the business is until 5:00 in the morning!
Shibuya PARCO Ichi, the deep shop "Campy!bar" and "HAMANOYA Parlour" with nostalgic and newness unique to long-established stores. I want you to enjoy this change that can only be said to be "unique".

The origin of culture in the 80s!
『WAVE』 Start of a new project

"WAVE" is a record shop that showcased culture as a "new space of sound and video" mainly in the 1980s and 1990s. As the start of a new music project, a shop was born in Shibuya PARCO.
The wall using approximately 400 modular synths that suddenly appear in the corner facing "Nakasib Street" connecting WEST and EAST on the first floor of Shibuya PARCO.

The creators are Takeshi Osumi and Yuichi Yoshii, who are also known as designers of "MISTERGENTLEMAN". The interior of the store, which bears the minimal and straight logo of the time, is a kiosk style shop with the subname "MICRO WAVE".

Items to be sold include items such as T-shirts and caps in a 12-inch record package, used records, WAVE original canned coffee, etc.
The canned coffee uses almond milk, which is attracting attention from all directions instead of milk. We are also particular about nostalgic long and narrow cans. It is sold not only in the shop but also in vending machines installed outside PARCO.

We also sell USB memory, which is indispensable for modern DJs. The idea of updating the old culture to the present is unique.

The official website and Instagram (@wave_tokyo) introduce new music, as well as MIX created by artists from Japan and abroad for WAVE. "In the future, we plan to disseminate information as a TEST HOUSE (lab) that uses a variety of cultural mixes beyond music and fashion."
WAVE, which created culture in the 1980s and 1990s, is now trying to create a new culture again.

In the future, the collaboration between visiting customers and stores will lead to even more changes. Pay attention to the change too.