The culture of Shibuya and Harajuku attracts attention from all over the world. It is street fashion that plays a part in this. High Fashion brands are also inspiring, and even independent ones cannot be ignored. At the new Shibuya PARCO, which has recently been renewed, there are houses from long-established stores in Harajuku to up-and-coming local shops, and I feel that the presence of the street is increasing. OKAMOTO'S · Reiji Okamoto, who is familiar with culture, visited such a remarkable shop. There were new brands and unknown creativity waiting there.
- Photo
- Teruo Horikoshi（Tron）、Sachiko Saito
- Hair＆Make
- Tomohiro Kogure（bloc）
- Text
- Showgo Komatsu
- Edit
- RIDE MEDIA＆DESIGN inc.
A long-established vintage shop in Harajuku,
Opened for the first time in a fashion building.
Ton-chan Street in Harajuku, where popular used clothes shops are crowded. Among them, the long-established vintage shop "BerBerJin", which was opened in 1998. One of the most famous stores in Japan, offering a variety of vintage clothing, including rare denim, opened a store in a fashion building for the first time. The shop is located on the outside stairs connecting the 1st floor to the 10th floor, one of the characteristics of Shibuya PARCO. We have built an independent community space that is different from the indoor atmosphere.
A huge amount of band T-shirts are available.
One of the things you care about is rare tour T of Ramones.
"I often shop at BerBerJin in Harajuku. Reiji says, "I like to find the one I like because it's the feeling of going to a record store and meeting one that gets upset with a lot of tension." The Shibuya PARCO store is characterized by an assortment that is a bit different from the Harajuku store. At the core of select is the vintage and used band T-shirts collected for this store. In addition, the interior of the store is filled with HIPHOP and JAZZ artists T-shirts, etc., and the shop original brand "TOBEANNOUNCED" is also developed exclusively at the Shibuya PARCO store. When I hear it's a band T-shirt, Reiji's thumb doesn't move. Let’s look at one by one. Among the countless T-shirts, the tour T of the last ALBUM released by American band Ramones before the dissolution. "Ramones likes his father and has been watching MV since he was a baby. So Ramones is like a hero to me, Ultraman or a squadron."
- Shop name
- BerBerJin
- Floor
- Shibuya PARCO 3F
- Handle items
- Used clothes / women / men
- TEL
- 03-5422-3114
- Official website
- http://berberjin.blog104.fc2.com/
- Tax exemption
- TAX FREE
Shibuya PARCO hooks up an up-and-coming brand.
Featured creativity gathers at GEYSER PARCO.
Next, I visited GEYSER PARCO on the 3rd floor. It is positioned as a variable shop and consists of 8 shops and POP UP SHOP. More than half of them have opened commercial facilities for the first time, and a fresh breeze is blown into Shibuya PARCO. GEYSER PARCO naming and logo visuals are handled by GALLERY X on the B1F and AKIRA ART OF WALL Katsuhiro Otomo x Kosuke Kawamura AKIRA ART EXHIBITION, a graphic artist led by YOSHIROTTEN, who was in charge of spatial production at the gallery PARCO MUSEUM TOKYO on the 4th floor. First of all, we visited “P.A.M. × YOSHIROTTEN” which he worked on.
Hisense joint work attracts the eye
「P.A.M.×YOSHIROTTEN」。
In a corner of GEYSER PARCO, a pop-up shop will be held until December 22nd, an Australian brand "P.A.M. (Perks and Mini)" and graphic artist YOSHIROTTEN, who are gaining popularity for their edgy design. Under the theme of "RE_Generation", we will develop capsule collections and limited items that arrange dead stock items of "P.A.M." with awareness of recycling and forest regeneration. In addition, he also sells P.A.M.'s designers Misha Hollenbach and YOSHIROTTEN's artwork "Stone Circle Journal". In fact, he seems to have a connection with Reiji and Yoshirotten, both public and private. "We've been designing OKAMOTO's MV and CD jackets. The design of this collaboration item is cool because the natural warmth of flowers and the inorganic nuances like YOSHIROTTEN are mixed together."
- Shop name
- P.A.M.[Perks and Mini] (GEYSER PARCO POPUP)
- Floor
- Shibuya PARCO 3F
- Handle items
- Women's / Men's / Goods
- TEL
- 03-6712-7193
- Official website
- https://perksandmini.com/
- Tax exemption
- TAX FREE
There are plenty of items that tickle the boy's heart.
"SSW" is a shop close to culture.
The shop Reiji stopped at GEYSER PARCO is “SSW (Sibya Social Wave)”. Limited collaboration apparel is also sold, and records, cassette tapes, toys, etc. collected from all over the world are lined up. Do you plan to actively hold POP UP SHOP or play at DJ booths that can be streamed by artists from Japan and abroad? Currently, "MIN-NANO" in Ikenoue, "Backdoor" in Yoyogiuehara, and "CYD" in Harajuku are holding pop-up shops. "The cassettes and toys are unique, and there are science fiction magazines from the 1980s, so playfulness is tickled," Reiji said. The GEYSER PARCO shop has been replaced several times throughout the year, so every time you come, you will find something new.
- Shop name
- SSW
- Floor
- Shibuya PARCO 3F
- Handle items
- Men's
- TEL
- 03-6712-7193
Okamoto Reiji
The drummer of the popular band OKAMOTO's. President of "YAGI EXHIBITION". An iconic presence that has been trusted by the fashion scene due to its high sensitivity. On January 11, 2020, "Okamoto Reiji Birthday Festival" will be held at SOUND MUSEUM VISION in Shibuya. @okamotoreiji
