A sustainable future. “Fashion & Sustainable” that embodies sustainability

[ 1F ] SHŌTENGAI-EDIT-TOKYO

discord Yohji Yamamoto

Provide care services to customers who purchase leather bags

Yoji Yamamoto, who leads the mode scene with an innovative design, proposes new values for luxury accessories. If you bring the leather bag of the relevant brand to the store, we are providing a service that staff will take care of it so that it can be used longer. This service is always available at the store. "discord Yohji Yamamoto" product that can be loved for a long time because it is a design that has a strong presence. In addition, at the Shibuya PARCO store, there is a signature sign of "Yohji Yamamoto" with the discord Yohji Yamamoto logo on the collar, and T-shirts with a minimal design with smoke-like line drawing used for the logo and discord name tag are also sold on the sleeves. Available in 2 sizes of M/L, black and white, special specification that is delivered with a drawstring cross bag arranged with the discord Yohji Yamamoto logo, which is usually attached only to the bag collection when purchased.

H.P.DECO Life with a sense of art

Tableware such as hand-blown glasses using recycled glass

A spring garden fair is held at the interior shop "H.P.DECO Life with Art Feelings". In the central space of the store, you can enjoy tea and meals in the spring garden where sprout sprouted. "La Sfluli", which uses recycled glass such as wine and beer bottles as the main raw material for making glasses by hand, and table linen of the high-quality embroidery fabric brand "Coral & Task" will be displayed. A must-see for a sustainable and artistic table coordination.

COMINGSOON

Craft beer with koologi

ANTCICADA, an insect food restaurant operated by Yuta Shinohara and others, will open in Nihonbashibakurocho in April. A number of delicious dishes led by Koology ramen, which is broth from Koology, dispels the impression of insect food = getemono. Prior to that, a pop-up stand limited to 4 days from March 15th to 18th appeared on COMINGSOON on the 1st floor of Shibuya PARCO. Pre-sale of the world's first "Cricket Dark Ale" and tidbits, an insect that matches it, are available. In addition, original goods such as T-shirts will be sold.

shu uemura

GET Eco Bags Using Engraving Service Limited to Shibuya PARCO Store

shu uemura is a cosmetics brand that develops simple and rich products based on the concept of fusion of nature, science, and art. The service that allows you to engrave your favorite characters and motifs on lips and eye shadow palettes is popular, and you can also choose kolor and motifs limited to Shibuya PARCO stores. The unicorn motif that can only be engraved here is the image of Shibuya. If you purchase more than ¥6,000 + tax, you will receive an eco bag. If you bring it as a shopper, you will receive 30 points as eco-points. For those who earn the top Eco Points, there are also benefits such as priority invitations to some events.

[ 2F ] ART & MODE

THE NORTH FACE LAB

A customized jacket that can be used for many years.

“THE NORTH FACE LAB” offers an innovative wear customization service “141 CUSTOMS”. You can order 6-inch outerwear representing THE NORTH FACE, such as denari jackets and nupsi jackets, and you can tailor it to your favorite design according to your body shape. Continuing to use this one for a long time will lead to environmental conservation. In addition, the Longus Reeve T-shirt of "Explorer Sauce" using recycled clothes as material is on sale exclusively at THE North Face Lab.

A.P.C.

Wear carefully worn denim for the next person. Standard denim cycle project

Denim pants that are overwhelmingly popular in A.P.C.. Some wear a beautiful indigo while others wear it while others seek natural atari. A service to meet the different needs of the two is “THE Butler WORN-OUT SERIES”. A novel thing that allows you to buy new items at half price if you bring a certain old denim pants that meet the brand's standards to the store. The jeans that they picked up are repaired, and the original owner's initials are listed and lined up in the store again. The charming jeans that have faded naturally are passed down to the next person, and you can get a new one. In addition, if you purchase more than ¥25,000 + tax on a first-come, first-served basis from March 20, you will receive a tote bag made with past collection residues as a novelty.

k3

Select an up-and-coming brand with a sustainable mindset

"k3" is a select shop that deals with independent brands in Japan and overseas genderlessly with the theme of street × mode × art. Among them, we focus on the eco-friendly manufacturing of Swedish Stockings, a stocking socks brand that uses recycled nylon, launched in Sweden, and NODO, a knit shoe brand that uses recycled polyester yarn. At the Swedish Stockings corner, stockings that are no longer needed are collected regardless of the manufacturer. We can't keep an eye on the sustainable movement of young brands who will be responsible for the fashion scene in the future.

beautiful people

Standard trench coat with attention to the background of production

"Beautiful People" was established in 2007 with the concept of transcending ordinary and special boundaries. While consistently focusing on domestic production, we will develop a lineup of men's, women's, and kids. The standard trench coat, which continues to maintain its high popularity, uses Ultimate Pimacotton, a cotton material grown using the correct organic farming method. By using it, it indicates that it is not involved in health damage to farm workers and soil contamination, which is the background of production, which leads to ethical consumption.

[ 3F ] CORNER OF TOKYO STREET

ADAM ET ROPÉ HOMME

A collection using fabric from the only linen fabric factory in Japan

This season's lineup of "ADAM ET ROPÉ HOMME" is particularly noteworthy of a collection made from the fabric of Kyoto hemp fabric, which was founded in 1921. High-quality linens and silk are woven in Ochs tissue, and dyed using chemical dyes, they are tailored with the original color and texture of the material. Silk is highly mixed, but does not have too luster, and features a fabric feel that has been updated to high quality with the hemp atmosphere. A stylish linen that is full of seasonality and attracts attention as a sustainable material.

UN3D.

Items made of recycled materials born from PET bottles

Based on the three antitheses of UN STANDARD, UN SIMPLE, and UN SIMILAR, UN3D. has questions about the times, trends, common sense, and the desire to value free individuality and sensitivity. This season, we will focus on items made of 100% eco-friendly materials using treacetate for warp and recycled polyester for weft. At first glance, it is a gorgeous material, but the coat is equivalent to 22 plastic bottles and 16 plastic bottles are recycled in all-in-one.

CINOH

A limited collection of residue cloth is lined up

From "CINOH", which is based on free ideas born from the street, an item that luxuriously adopts high-quality Finck cotton without defoliants is now available. Fincks cotton contributes to environmental conservation by hand-picking without using a machine. It is characterized by a slightly glossy texture and suppleness, creating an elegant look. Features stylish designs such as shirts and trench coats. During the event, collection type 2 using leftovers that have to be discarded are also sold for a limited time.

DENHAM

Denim brand that has been working to preserve the global environment since its foundation

DENHAM, a denim brand from Amsterdam that has been promoting eco-friendly initiatives, such as by actively using natural-friendly materials such as organic cotton and recycled cotton, to reduce the amount of water required for production. This attitude has not changed, and an upcycle archive jacket is decorated like a slogan on the walls of DENHAM, and a limited number of jackets made from tent fabrics are reserved for this fall and winter season.

NEXUSⅦ

Support products that reuse vinyl sheets used in disaster areas

NEXUSVII. was established in 2001 with the concept of "Multiple Maniax & Technix", a leading brand that leads Tokyo Street. Actively cross over with MEDICOM TOY and PORTER, and it becomes a topic each time. This season, as one of the reconstruction projects in Chiba, which was damaged by Typhoon No. 15 last year, we created bags using vinyl sheets used in the affected areas. Part of the proceeds of the product will be returned as support money to the affected areas.

[ 4F ]FASHION APARTMENT

Licue & Sneakers

Clean sneakers and clothes by washing with water without using petroleum-based organic solvents

A store that combines Licue, a 100% wash cleaning brand supported by fashionistas, and Japan's first sneaker wash specialty brand, & Sneakers. All products are washed with water without the use of petroleum-based organic solvents, so water-soluble and insoluble dirt that cannot be removed by dry cleaning can be thoroughly removed. Sneakers made of materials that cannot be covered by self-care and your favorite clothing will be made as clean as possible, so you can revive items that are no longer used without removing dirt.

Of the Licue clothes menu, the wash cleaning fee for down coat jacket outerwear (excluding leather jackets) is half price until April 6. Down jacket ¥4,200 + tax → ¥2,100 + tax, downcoat ¥5,100 + tax → ¥2,550 + tax, jacket ¥3,960 + tax → ¥1,980 + tax, blouson ¥3,980 + tax → ¥1,990 + tax, coat ¥5,750 + tax → ¥2,875+tax

Re⇆STOCK

We propose the value of "Continuing to use with attachment"

An important stance in sustainability is not to replace it just because it is dirty or broken, but to fix it and use it for a long time. "Re @STOCK" allows you to repair items that are essential to daily life, such as clothes, shoes, watches, and iPhones, in one place. In addition, the company will propose ways to enjoy your own fashion, such as sole custom of sneakers and reform of clothes, as well as environmentally friendly care products.

Customize shirts. You can assemble your favorite parts from two shirts and custom them to one of your own.

RINKAN

We sell clothes that we no longer wear and connect them to the next person.

The RINKAN Shibuya PARCO store, a specialty store opened for the first time by RINKAN, which purchases and sells brand items. It can be said that taking over to someone without throwing away clothes that are sleeping at home is a good reuse activity. Why don't you sort out clothes at the time of changing clothes in spring?

giraffe

A small item that feels warm made from a tie or a piece of bow tie.

The brand specializing in ties "giraffe". From casual to formal, patterns and colors that can be used in a wide range of scenes, and the entire process from dyeing to sewing of fabric is produced in Japan. With the scraps generated during the process, small items such as pouches and accessories are produced, and the fabric is not wasted. Because it is handmade, each expression is different, and you can feel the warmth from the accessories. There is no doubt that you will be pleased if you present it together with the same pattern as the tie of the same fabric.

SNIDEL

ORGANICS SNIDEL series using organic materials

Popular with its design that injects elegant essence into the street, SNIDEL launched the inline brand "ORGANICS SNIDEL" for adults last year. As the name suggests, it features products that focus on comfort and ease of use, such as organic cotton and recycled cotton, and develops silhouettes and details that are typical of adult women. Like meals, I want to choose clothes that I wear from nature and live my days with a healthy consciousness.

Heaka AVEDA

100% used recycled PET package

"AVEDA" moisturizing care product "neutriplenish", which develops hair and skin care items that are deeply considered for the global environment, has appeared. This new series eliminates drying and dryness of hair, and contains 94% of superfood-derived plant ingredients without using silicon-free animal ingredients. The brand's first "light" and "deep" are developed in two types, realizing optimal moisturizing for hair quality. Hair Salon "Heaka AVEDA" develops hair color containing ingredients derived from natural world. We plan to distribute coupons that allow you to experience AVEDA hair color at a great price during the period from March 19th to 31st.

Culture Shop by meetscalstore, acidgallery (PORTPARCO)

Primitive and futuristic Osaka brand

From clothes to miscellaneous goods, "Culture Shop by meetscalstore, acidgallery" is developing products that are exciting with the enthusiasm of the creator. Based in Osaka, we hold a POP UP of "AWA by ukuuproject", which sends out items that have been sewing by the designer himself. Popular dresses, one-of-a-kind remake items, and T-shirts worn in unisex will be lined up, so you can pick up items from rare brands in Tokyo.

MARCOMONDE

Stuffed toy born from socks

Every season, "MARCOMONDE" develops socks with designs inspired by one country or region on the theme. "BORON" has been producing stuffed animals by reusing Marcomonde socks since 2012. The stuffed toys made by hand one by one, paying attention to the details, are cute with a very charming expression by the combination and arrangement of the fabric that makes use of the original pattern.
※Since the items listed are limited in quantity, they will end as soon as they run out.

Samantha Thavasa

A bag with a texture built with recycled material from plants

Samantha Thavasa celebrates its 25th anniversary. This time, we will focus on tote bags made from waste materials of cherry blossoms. It is characterized by a unique texture that has been successfully finished with a smooth texture like genuine leather. In addition, avoiding the use of animal materials, the handle is plywood, and the adhesive is admired by the thoroughness of plant-based materials. We are also planning to release bags using recycled linen from Hardmans, a world-leading manufacturer.

[ 5F ] NEXT TOKYO

Charles Chaton

Vintage linking to the brand concept to the next generation

Under the theme of "girl, forever!", "Charles Chaton" sends out items that are conscious of being caught by modern girls living in girls' culture and girls in 50 years. The focus is on the design that completes styling by multiplying vintages, and the vintage is the expression of sustainable through the brand's filter. As an eco that you can start right now, we sell original designs and tote bags from the Paris book store "Or. Paris".

TiCTAC update

Solar charging smartwatch that can embody functions freely

The Eco-Drive Riiiver smartwatch from CITIZEN is eco-friendly because it is equipped with eco-drives that charge with sunlight or room light without using disposable batteries. Since batteries can be charged in daily life, there is no worry about running out of battery, which can be said to be a weakness of smartwatches. In addition, by connecting to the IoT platform "Riiver", the high degree of freedom to create and add convenient functions that match your lifestyle by freely combining various functions. Designer Oki Sato, the director of the design office "nendo", designed the design, and a pop-up of 10:10 BY NENDO, a watch brand that sticks to Japanese-made products, will be held.