DIVERSITY｜ Diversity transmitted from Shibuya PARCO, which condenses individuality.

[ 1F ] SHŌTENGAI-EDIT-TOKYO

AHKAH

Special jewelry that shines in rainbow colors to express diversity.

With the concept of jewelry that is friendly to everyday life, "AHKAH" offers special items that represent Rainbow kolor, a symbol of LGBT. In addition to a playful necklace with various colored stones set in the “Love” motif, a rainbow-colored ring appears from the “Tina” collection with the theme of light lines. I am fascinated by the charming light. You can't miss a genderless capsule collection in collaboration with NY-based designer KOTA OKUDA.

Yves Saint Laurent Beauté

We also offer services for men to enhance men's beauty.

PURE SHOTS, an aging care line that maximizes the power of plants and aims to achieve strong and fast effects, is a popular series that can be used by both men and women. This time, we will present a sample of the night beauty essence "Pure Shot Night Ceram" to male customers who came to the shop during the target period, with an awareness of having more men touch the items of "Yves Saint Laurent Beauté". In addition, you can also receive a fun service that allows you to take photos in the special space inside the store.

O by New Jewelry

Handmade jewelry of "rea" that is not bound by common sense.

O by New Jewelry, a curation-type shop that selects jewelry that emphasizes handicrafts and creativity, will hold a POP UP of “rea” from June 19 (Fri) to June 25 (Thu). Single earrings with a flower motif made of silk organdy, which is rare in jewelry, are handmade one by one. With a delicate and Artie atmosphere, it will enhance your own individuality. POP UP limited items are also available.

Discover Japan Lab.

An accessory that focuses on traditional Japanese techniques and pursues beauty.

Under the concept of "Japan's charm and rediscovery", the directly managed store of "Discover Japan" magazine sells handmade accessories of "Nagae+" made with traditional casting technology in Takaoka, Toyama Prefecture for a limited time. Rings and bangles made of 99.99% tin are soft enough to bend easily, and can be adjusted to the desired size according to your arms and fingers. In addition, the front side is finished with Echizen Washi paper and the back side is finished with a texture of watercolor paper that has been used since ancient times in Italy, so you can enjoy a different look.

[ 3F ] CORNER OF TOKYO STREET

g.sakayori.

A neutral lineup with the theme of functional beauty.

"g.sakayori", which pursues a basic design with a uniquely developed functional material, is rich in unisex items with a big silhouette. The pullover with a snap button slit on both sides is made of fabric that does not break down. The tailored jacket can also be washed at home. A light item that can be sleeveless by removing the snap buttons on the sleeves. Waterproof blousons and ponchos and mods coats with excellent water-repellent and quick-drying properties are also useful outdoors.

Greed International Tokyo Store（GEYSERPARCO）

Lace-up shoes with new colors that you want to wear at any age.

"Greed International Tokyo Store" is a brand developed by designer Ayumi Yamada. From "Bed & Breakfast", which proposes daily wear that is particular about comfort, we pick up colorful lace-up mules. Dramatic red is added to the existing four colors only for directly managed stores. The elegant suede material is water-repellent, perfect for daily use. The cushioning sole makes it very comfortable to wear.

FEMMENT

Artistic photo T-shirt that can be worn alone.

"FEMMENT" debuted by changing its name from "M/MATTACHMENT" from the Spring/Summer 2020 collection. At the store, a unisex photoprint T-shirt type 2 will be sold from Kazuyuki Kumagai, a men's brand designed by Kazuyuki Kumagai, a designer of "ATTACHMENT". Artistic photos taken in Paris enhance your look. It is a must-have item in summer that is familiar with any style regardless of gender and has a presence. Available in two sizes: normal fit and loose fit.

[ 4F ] FASHION APARTMENT

KIIRO

Feel free to enjoy "kimono" regardless of gender.

KIIRO, which proposes "kimono" in a mode that takes advantage of the pattern of clothes, has developed a kimono gown that can be worn like an outerwear. The impactful classic pattern gives you a free look regardless of gender. In addition, a unisex item with the motif of spring paintings that attract worldwide attention is also available. T-shirts with bold ukiyo-e are painted with foil prints, and the more they are worn, the more they feel. The panel-shaped beach sandals are like a single picture and are fun to decorate.

FURFUR

Limited kolor is now available for impact T-shirts that distract your eyes.

The women's brand "FURFUR" features a humorous cat print T-shirt that can be worn both men and women. In addition to the existing beige and charcoal gray, vivid pink joins the limited kolor. The "zombie cat" logo reminiscent of a horror movie makes a punch. Combined with Vivid kolor, there is no doubt that it will attract your eyes. This is an oversize silhouette, so you can wear it with a feminine look.

DELFONICS

A variety of items, not just stationery, are attractive.

At the flagship store of the stationery maker DELFONICS, there are plenty of gender-free items. The work jacket of the long-established Buddha "ADOLPHE LAFONT" is a rare gem of fans. The design of the pocket is different for each type, such as zipper and flap, so you can wear it freely across the boundaries of workwear. "STANDARD SUPPLY" shoulder bag is also a rare item that is rarely handled in brick-and-mortar stores. Made of materials used in marine sports, it has both lightness and durability. Check out the mini wallet of the same brand made of Italian Nappa leather and the Mach 2000 from Lip, a French watchmaker that boasts a strong popularity.

MARCOMONDE

Genderless legwear gives you a personality at your feet.

Every season, "MARCOMONDE" incorporates designs inspired by travel into legwear. This season, with the theme of "Japan", will feature unisex items with geometric patterns inspired by the pattern of kimonos from the Edo period. From the standard line "New Classic", it features a moderate thickness rib socks. Sneaker rubber is a must-see for the length and color variations considering the compatibility with all-star convertibles. Let's enjoy the style of your own feet.

giraffe

An accessory-like tie that can be easily incorporated by women.

From "giraffe", a brand specializing in ties, we pick up ties that can be worn by women. There are plenty of gorgeous items such as deformed bow tie inspired by stationery malls, velour bow tie and decorative short tie. We also recommend a cute clip bow tie made of cut pieces of tie fabric. The pin of the crocodile mouth is attached to the back, so it can be used in various ways besides the neck, such as attaching it to the bag. I want to use it casually like an accessory.

Re⇆STOCK

You can enjoy your own fashion regardless of gender, age, or body type.

Re @STOCK, which repairs and customs clothes and shoes, proposes a reform of ready-made clothes. For example, in the case of men's shirts, by increasing the tack on the back or shortening the length and putting the slit, it can be transformed into a big silhouette that suits the woman's body. In addition, favorite T-shirts that can no longer be worn due to changes in body shape, etc. are reborn by sewning a separate cloth on both sides and spreading the body. If you choose a shirt fabric as a separate cloth, you can enjoy a new look with a different fabric mix.

[ 5F ] NEXT TOKYO

Manhattan Portage

Released a new bag that is close to a variety of lifestyles.

Since its birth in New York in 1983, Manhattan Portage has been developing bags, apparel and hats for a wide variety of lifestyles. A popular spring and summer new product is on sale at the store. The "Double Typeset" series, which uses high-intensity cordura® ︎ nylon, adds excellent durability and functionality, as well as a modern accent to the typography of the tape. A must-see also the "Reflection" series that combines safety and practicality. Reflective tape not only enhances visibility, but also seems to be useful as an accent color for styling.

KBF

We propose a layered style that mixes men's items.

As a new work in the spring and summer season, a gown dress that can be worn back and forth reversible, and a deep V Bucks tile have an impressive salopette. Both have a relaxing silhouette made of hemp blend, giving a cool impression. An apron neck dress with deep slits on the side is also available. At the store, we propose a styling that layered these notable items with "URBAN RESEARCH iD" men's T-shirts. Items that make you feel the street culture, such as music and skaters, will be lined up in stores. I would like to try it out with a gender mix.

mercibeaucoup,

A colorful lineup reminiscent of Rainbow kolor.

From "mercibeaucoup," which is popular for playful genderless fashion, a T-shirt with Aiko Nic comma motif, "Kamachan Tea" will appear in a new work. It has a big silhouette that can be worn regardless of gender, and there are two types, box type and asymmetric type. There are 10 color variations. This is a colorful lineup reminiscent of rainbows. In addition, unisex pants made of typewriter fabric are also available. Lightweight and breathable, recommended for outdoor use.

[ B1F ] CHAOS KITCHEN

Campy!bar

Get LGBTQ closer. A famous mix bar from Shinjuku 2-chome.

The most popular place in Shibuya PARCO is Campy!bar. The mixed bar of Shinjuku 2-chome produced by female costume performer Bourbonne is open on a business trip on B1F. Share the store with the pure cafe "Hamanoya Parlor", and "Campy!bar" is open from 7pm*. Rainbow staff full of individuality will welcome you every day, including the specialty of the main store, drag queen. Since it is an accounting system with one cup at a time, please feel free to drop in. *Check the official SNS for business hours

Condomania

Humorous fun and recommended safer sex.

From "Condomania", which recommends safer sex, a condom with a rainbow pattern package that is conscious of diversity is now available. Illustrations with original characters are easy to pick up with catchy. In addition to condoms, there are also useful goods to reduce the risk of LGBT sexually transmitted diseases and HIV infection, such as silicone-based lotions that are hard to dry and persistent, and finger sacks to prevent damage to mucous membranes with nails.

ON THE CORNER Shibuya

There are many shakes inspired by Rainbow kolor.

Limited flavors inspired by Rainbow kolor are included in the popular shake as a signboard menu for "ON THE CORNER". There are six kinds of fun for the eyes (red raspberries, black chocolate, yellow mango, green mint, sky blue, purple blue) limited edition. The exhilarating sweetness that you can drink is a nice drink in the coming season when the heat is rising. You can also take out, so I would like to stop by on the way home from shopping.

[ 7F ] RESTAURANT SEVEN

FALAFEL BROTHERS

Vee gun menu corresponding to food diversity.

Vee Gun Food is in the spotlight not only from the diversification of food but also from the perspective of sustainability. "FALAFEL BROTHERS", a special version of Farafel made of crushed beans into croquettes is available. Topping three kinds of colorful sauces with awareness of diversity. It is a sauce made from sesame paste, and it is nice to be healthy even though it is excellent to eat. In addition, we recommend gilt-free sweets that do not use dairy products or gluten.