[Reproduction] CYCLE ―SHIBUYA PARCO SUSTAINABILITY―｜ We meet in circulation. Shibuya PARCO's sustainable shopping

［ 4F ］ FASHION APARTMENT

nest Robe / CONFECT｜ Unisex real close with upcycled parts of the fabric

Based on the concept of "SLOW MADE IN JAPAN", women's brand "nest Robe" and men's brand "CONFECT", which proposes clothes made with natural materials such as linen, focusing on comfort. We aim to create new recycling-based manufacturing that considers the global environment, such as "UpcycleLino", a recycling-based project that reuses scraps of fabrics that are discarded, lined with clothes that can be used together while enjoying aging. In addition to a wide range of unisex everyday wear using this upcycle fabric, kolor items limited to Shibuya PARCO store are also available. Also, from March 17th (Fri), "INDIGO with Made in India Fair" will be held on the theme of "mix culture style". There are also a large lineup of Indigo Daishi Leeds and Indian embroidery items with vivid colors.

ADAM ET ROPÉ｜ Buyer En-NICHI-archive selection- Meet with selected items

The ADAM ET ROPÉ aims to achieve a 50% sustainable material utilization rate by 2023. In addition to being a design that allows you to enjoy a sense of trend, we are developing a large number of materials that minimize the impact on the environment in materials and production processes, as well as items that use recycled materials. From March 17th (Fri) to March 26th (Sun), the "ADAM ET ROPÉ EN-NICHI-archive selection-" will be held to sell selected archive and vintage items selected by buyers. Enjoy the lineup until the day. You should be able to come across items that will enhance your mood in spring and summer.

LILY BROWN｜ Have an elegant breath. One-of-a-kind remake series

"LILY BROWN" is inspired by the delicate Kraftwerk of vintage items and the original design, and proposes a modern real close. In order to enjoy the used item with a new sense, elegant details and arrangements are applied to used clothes T-shirts and sweatshirts, and each one-of-a-kind remake series is developed. In addition, we are focusing on upcycle collections that create new clothes from surplus fabrics and fiber waste, and continue to actively work on recycling that values things without waste. It is easy to add to the wardrobe of adult women, and it is recommended for those who are not familiar with use.

SNIDEL| The earth-friendly material is used to create a trendy design.

This season, we have a lineup of sustainable new products that are particular about feminine silhouettes and classical details. By using eco-rayon made from wood, which is a renewable resource, we reduced carbon dioxide emissions and water pollution by up to 50% and realized environmentally friendly clothing. The classic knit jacket and mini skirt made of this material are trendy with a tweed knit pattern. It is recommended to wear this jacket with a tight mini skirt and set up. I want to enjoy the gorgeous spring outfit with this item that can be used daily.

FURFUR| High-quality, simple upcycle that meets the age of women

"FURFUR" is working on "MASH UP CYCLE" to develop new products using this surplus stock material. As part of this, we have developed a dress with embroidered flower patterns on high-quality Nakako material of ultra-high gauge, and high neck tops with delicate embroidery on the chest and sleeves. Despite the affordability of upcycles, the simple design and high-quality materials that can be worn daily are attractive. We also select jewelry from ReAg999, which uses recycled pure silver produced from discarded home appliances. The original heart-shaped jewellery is a gem with a cute and uneven shape and meticulous attention to detail. "Flower Embroidery Kago One Piece" will be released in advance from March 17 (Friday).

Dr. Martens｜ Vee Gun-friendly thick bottom sole adds a light trend.

We will strive to develop Vee gun materials to reduce animal materials, and face ethical shoes. Based on standard lace-up boots and side-go boots, a thick bottom platform sole made of durable Vee gun material "KEMBLE" is combined to create a voluminous silhouette. From eyelets to Shoo laces and welt stitches, it is unified in clean white colors to create a sophisticated, light pair. Excellent functionality, such as not getting scratched or dirty, and easy maintenance. With sustainable materials and Aiko Nic design, add a trendy look to spring outfits.

CABANE de ZUCCa｜ Focus on timeless bags made of supple recycled leather

We propose "daily wear" that is comfortable for both the wearer and the viewer, adding new spices to each day. Recommended is a yacht rope bag of 2 sizes, large and small, which is a standard ZUCCa product. The sturdy and supple body uses recycled leather, which collects and compresses leather fragments and coated with transparent polyurethane. The bucket-shaped form with a smart impression is accented by the handle using a yacht rope to raise the sail of the yacht. It is a timeless design that makes use of sustainable materials.

Nudie Jeans｜ 100% organic cotton denim with consideration for people and the global environment

"Nudie Jeans" was born in Sweden in 2001 and is the first denim brand to adopt 100% organic cotton. It is renowned as a sustainable brand for its proactive initiatives that take care of people and the global environment, such as fair trade and living wedges (support for guaranteeing living wages). All denims are guaranteed a permanent free repair, and the collected denim will be returned to the fabric, used as repair fabrics, or 3Rs (repair, reuse, recycle) that will not produce waste. In recent years, we would like to focus on new attempts, such as reusing stock fabrics in partnership with UNIDO (United Nations Industrial Development Organization).

Albâge Lingerie｜ Development of special atelier sewing products using stock laces and materials

Based on the concept of "Itashi's War Friend Langery", it is designed by a designer who trained in France. Last year, we launched COUTURE, a project to develop a limited quantity of atelier sewing products to reduce clothing waste. Based on unused materials remaining in the atelier, we provide special added value that is different from the collection. In addition, we will face our responsibility to create by incorporating eco-friendly materials and production processes, such as environmentally friendly rayon and one-piece dress with a cup of premium organic cotton. The official SNS uses a question box to implement a “NIGHT CHAT” project to discuss opinions such as physical and sexual concerns. We also pay attention to the movement as a brand that empowers users.

SOLE JACK｜ Repair and customize your favorite pair with a wide selection of soles

A specialty store that provides maintenance and sole repair services in order to build a culture that will continue to wear for a long time without disposable shoes. Since its establishment in 1935, the sole of Italian sole manufacturer Vibram, which has been loved by many climbers, boasts the best selection of products in Japan, and can also replace the soles that have been worn from casual sneakers to high brand sneakers. While enhancing functionality, it can be renewed to the original design with various customizations, so you can continue to wear your favorite shoes in a new outfit. During the period, if you purchase all soles, you will receive a novelty with the Vibram logo. ※It ends as soon as it runs out.

RINKAN| From familiar options to sustainable. Shop specializing in purchasing brand items

Taking over to someone without throwing away clothes that are sleeping at home is one of the easy options for sustainable activities. The first specialty store in RINKAN, a select shop that buys and sells street and designer brands, carefully assessed each by staff with expertise, from clothes to sneakers, accessories and bags. Items with a sense of use, such as collapse, fading, and fraying of tags, can also be free quotes and purchase consultations. During the period, ¥500 coupons that can be used for shopping at the Shibuya PARCO store will be distributed for each purchase price of ¥5,000. I want to organize the closet and enjoy the new spring outfit.